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Hosting And Cloud Company IONOS Launches First UK campaign Fronted By Aunt Helga Marketing

This curious ad for web hosting company IONOS introduces a spokesperson in the shape of Aunt Helga - a tiny yet severe woman with a bleach-blonde beehive who materialises out of thin air to bully businesses into sorting out their online presence. It lands on the creepy side of quirky, with one head-spinning grin in particular giving us Exorcist.

Behind the Work Aunt Helga’s ‘I Own This’ Attitude Brings IONOS to the UK

Web Film Aunt Helga's back, nice, nice, nice for Ionos by 2050 - The new spot sees the diminutive yet inimitable heroine return in a futuristic new setting.

Ionos Unveils Aunt Helga, a Mary Poppinsesque Brand Mascot Muse by Clio

Memorable characters are hard to get right, but when they work, they do everything to get you to remember a brand. Armoury, Nomad and 2050 have collaborated to create a character-led UK launch campaign for website builder IONOS that features a lady named Aunt Helga. Appearing from a portal, clicking her jet-shoes and getting to work, it's her.

IONOS Aunt Helga Production Service Network

IONOS: Aunt Helga. Prod. Armoury. Dir. Marc Sidelsky. Share Tweet Share Pin. Contact

Armoury & Platige Image provide Aunt Helga with an eclectic entrance in the latest Ionos

For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga. We give you "I Own This," where the character makes her big debut.

Ionos CatlinThyra

Ionos - Aunt Helga Sound Design: Munzie Thind Client: IONOS Creative Agency: 2050. Nike Kids "Play Lab - Mbappe". devoid of emotion as if it were the voice of 'the system'. Renowned actor, Juliet Stevenson was cast and, after her voice was recorded down the line, it was pitched to make it feel monotonous with reverb added to.

Ionos ChrisLeydon

Marc Sidelsky is an award winning commercials director who has made films for brands such as Nike, Stussy, Honda, Ford, Vodafone, KFC, T-Mobile, VW and many more.

Aunt Helga Brings German KnowHow to the UK Market

Ionos | Aunt Helga: I Own This. from Armoury. 2 years ago. Client: @ionos.co.uk Prod. Co.: @armourylondon Director: Marc Sidelsky @marc_sidelsky. 1st AD: Steve Wingrove @whynotpie 2nd AD: Chris Riley Art Director: Clare Clarkson HMUA: Bernadine Long Costume Designer: Charlotte Walter

“RELAX DARLINGS”IONOS and Aunt Helga return to help UK businesses up their web and digital game

Helga's 2021 I Own This campaign by branding agency, Armoury London; creative production studio, Nomad; and advertising agency, 2050 London, created record-breaking traffic to Ionos' site and smashed all the benchmarks. So Helga is back, this time in a new campaign to broaden Ionos' reach by supercharging the brand's design and online.

The lovely Helga British tv comedies, British comedy series, Funny

Aunt Helga, the UK's favourite Teutonic tech wizard, is returning in a new brand positioning campaign for web hosting and cloud provider IONOS. The marketing drive aims to broaden IONOS' reach and cement its position as the #1 digital partner to solve web-related problems for small to midsize businesses and creative studios, by supercharging design and online retail capabilities.

Techsavvy mascot ‘Aunt Helga’ makes her return for Ionos The Drum

D&AD; Nomad, Armoury & 2050 London: Ionos gives small business owners Aunt Helga's magic touch.. Aunt Helga is also memorable with her German accent (referencing Teutonic efficiency), silver skyscraper hairstyle, jet-propelled heels, furiously fast fingers, no-nonsense attitude and "Relax, darlings - I own this" catch-phrase.

Ionos CatlinThyra

By Angela Natividad on Oct 19 2021 - 11:00am. For its first-ever foray into the U.K., web hosting and cloud provider Ionos tapped branding firm Nomad, creative production studio Armoury London, and agency 2050 London—a rare pitch collab that yielded a striking result: Aunt Helga. We give you "I Own This," where the character makes her big debut.

Campaign Spotlight Hosting and Cloud company IONOS launches first UK campaign fronted by Aunt

2050 speak to LBB about developing the positively bonkers pocket rocket that supercharged the brand's success and broke site records. With her famous catchphrase and striking demeanour, Aunt Helga burst onto UK screens in September 2021, breaking records for IONOS' site traffic just two days later. Over the next year, the campaign - thought.

🔴 Who Is The Actress In The Lenor Advert 2024 Updated RECHARGUE YOUR LIFE

Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga. A model of Teutonic efficiency, the small but mighty character is introduced in the new 'I own this' campaign and is instantly memorable for her silver skyscraper.

Aunt Helga Left a Royal Extraterrestrial Lineage to Help Humans Be Better at Muse by Clio

Creative Works. Explore the latest, and greatest, creative work from around the globe.

Helga Unhinged! beneath that calm, polite, courteous demea… Flickr

Ionos, Aunt Helga the collaboration. Sound Design: Munzie Thind Client: Ionos. devoid of emotion as if it were the voice of 'the system'. Renowned actor, Juliet Stevenson was cast and, after her voice was recorded down the line, it was pitched to make it feel monotonous with reverb added to give a sense of detachment.. Ad Agency: DFGW.